Kerushan Govender

GTM, Go To Market. Concept with keyword, people and icons. Flat vector illustration. Isolated on white.

08 Sep: Back to Basics: The Go-to-Market (GTM)

A go-to-market (GTM) strategy is a comprehensive action plan designed by businesses to successfully: launch a new product, expand into a new market, or test the market of a new product for growth. A vital element of the business plan, a good GTM lays out ways in which a company can connect with its target. Defining the ideal customer, message coordination, and product positioning are all covered in an effective GTM.
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23 Aug: Understanding Customer Needs

#Marketing101 tells us that need or desire, is the primary motivator behind the customer’s decision to buy. Your ability to convince them that you can effectively relieve them of that need, is what drives the customer to select your service or product over any other in its category… But what does your customer need? And how do you even begin to clarify their wants and needs? And where do you begin solving that need?
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22 May: Remote Work: What Does it Mean for Cloud?

The shift to digital, to cloud, to remote work: these are terms that are appearing frequently in 2020. And given that we are in a time where physical contact is amiss and workforce stability is quickly dropping, it’s not surprising. Businesses are desperately grasping for stability, and the only thing keep the economy from falling even further than it already has is the access to cloud and the ability to work remotely.