Kerushan Govender

GTM, Go To Market. Concept with keyword, people and icons. Flat vector illustration. Isolated on white.

08 Sep: Back to Basics: The Go-to-Market (GTM)

A go-to-market (GTM) strategy is a comprehensive action plan designed by businesses to successfully: launch a new product, expand into a new market, or test the market of a new product for growth. A vital element of the business plan, a good GTM lays out ways in which a company can connect with its target. Defining the ideal customer, message coordination, and product positioning are all covered in an effective GTM.
Tarryn Castle Roof 1 small

31 Aug: Celebrating Women in Tech – Tarryn De Matteis

Per Roy T Bennet, “Good leaders have vision and inspire others to help them turn vision into reality. Great leaders create more leaders, not followers. Great leaders have vision, share vision, and inspire others to create their own.”   Tarryn De Matteis is one such great leader. Her desire to add value and to make a positive impact on the world, one person at a time is just one reason why she is the final feature in our #CelebratingWomenInTech series. 
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23 Aug: Understanding Customer Needs

#Marketing101 tells us that need or desire, is the primary motivator behind the customer’s decision to buy. Your ability to convince them that you can effectively relieve them of that need, is what drives the customer to select your service or product over any other in its category… But what does your customer need? And how do you even begin to clarify their wants and needs? And where do you begin solving that need?
Leah Molatseli Pro Pic

18 Aug: Celebrating Women in Tech: Leah Molatseli

Leah Molatseli is a lawyer, published legal tech author, speaker, and Legal Tech and Innovation Specialist, who currently holds the role of Head of Business Development at Legal Interact. She focuses on the intersection between law, innovation, and technology, using her expertise to educate and empower the legal market. She is a Guest Lecturer at the University of Cape Town where she develops and teaches legal tech and innovation-related courses to the broader legal industry.