Product Marketing

GTM, Go To Market. Concept with keyword, people and icons. Flat vector illustration. Isolated on white.

08 Sep: Back to Basics: The Go-to-Market (GTM)

A go-to-market (GTM) strategy is a comprehensive action plan designed by businesses to successfully: launch a new product, expand into a new market, or test the market of a new product for growth. A vital element of the business plan, a good GTM lays out ways in which a company can connect with its target. Defining the ideal customer, message coordination, and product positioning are all covered in an effective GTM.