A go-to-market (GTM) strategy is a comprehensive action plan designed by businesses to successfully: launch a new product, expand into a new market, or test the market of a new product for growth. A vital element of the business plan, a good GTM lays out ways in which a company can connect with its target. Defining the ideal customer, message coordination, and product positioning are all covered in an effective GTM.
#Marketing101 tells us that need or desire, is the primary motivator behind the customer’s decision to buy. Your ability to convince them that you can effectively relieve them of that need, is what drives the customer to select your service or product over any other in its category… But what does your customer need? And how do you even begin to clarify their wants and needs? And where do you begin solving that need?
Consultative selling (or needs-based selling) refers to a customer-centric approach that concentrates on establishing and maintaining client relationships that will far outlast the initial project. Rather than focus on the transaction, it prioritizes the client and their needs; and creates an open dialogue that identifies solutions aimed at meeting those needs.
Ease the concerns of your potential customers, provide answers to their questions, and market to their advantage. By doing so, you will be speeding up the buying process for both your customers and, at the same time, for your sales team.
The shift to digital, to cloud, to remote work: these are terms that are appearing frequently in 2020. And given that we are in a time where physical contact is amiss and workforce stability is quickly dropping, it’s not surprising. Businesses are desperately grasping for stability, and the only thing keep the economy from falling even further than it already has is the access to cloud and the ability to work remotely.
With the shift to the cloud, everyone is empowered to have access to technology in an easy way. It doesn’t matter what size your business is, a small business, mid-market business or a large enterprise, everyone has access to the same technology.
We have arrived at a critical point in our digital evolution. The impact of the COVID-19 pandemic will lead to a huge point of change in the way we will be working in the future. As tech companies, providing free trails and sharing digital content will be the key in getting ahead of the competition.
This sudden shift in the market has become an enormous opportunity for IT companies developing communication technology and digital platforms – and this now much-needed market is sure to grow from here on out.