The first Power Listening™ agency
Your buyers ask AI before they ask you. We help technology companies win those buyers: we listen to your market and to the people in every deal, then stay with your team to the closing presentation.
The Power Listening™ loop
Why selling has changed
Before they meet one of your sellers, many buyers now ask an AI about the problem, the alternatives and, quite possibly, about you. They arrive informed, with questions of their own. A general pitch will not hold that buyer's attention. A conversation about their particular situation will.
The same AI tools give your team more capacity. They can help with the first draft of content for one account, and they can go through every discovery call in detail. What your team needs is an accurate picture of the buyer to work from, and that comes from listening.
The buyer
Arrives prepared and expects to be understood
They have done their thinking with AI. They want a seller who can talk about their situation, not recite a product sheet.
The seller
Can now do more than the old sales process expected of them
With AI to help, producing the material is no longer the hard part. Knowing the buyer well enough to make it relevant is.
How we listen
Blacfox is the first Power Listening™ agency. Power Listening is the method we use in both places: the same way of listening, applied to a whole market and to a single deal. AI helps us with the analysis and the first drafts. The listening, the thinking and the writing stay with people.
Market listening
Research into what buyers value, and what makes one provider genuinely different from the rest
Buyers choose between providers on what is different about them. A list of features every competitor also has will not tell them why they should choose you. We listen to buyers in your market, find the one or two differences they value and that you can honestly claim, and build your positioning, your messaging and the way you go to market on them.
Prospect listening
Discovery conversations with the people involved in a purchase, and a close look at each call
Every deal involves people with their own reasons, worries and questions. We prepare discovery questions for them, examine each call afterwards for what was learned and what is still unresolved, and then write the content, decks and closing presentation for that account and that opportunity.
What you receive
Nothing here is a template with your logo on it. Each item is built from what the buyer actually said.
Technology closing partner
Our work does not end when a lead is handed over. We stay alongside your team through the last step of the deal, helping them use what they learned in discovery and make the case well. The buyer should hear their own situation described accurately, and then hear what sets you apart and why that matters for them.
The goal is a better chance of closing on each opportunity. Nobody can promise that every deal will close, and we do not.
What stays with people
"Machines can hear; only people can listen."
Kerushan Govender, founder
500
buyers surveyed in our 2026 study
Understanding the person behind a purchase takes a person's attention and judgement. Someone has to be in the conversation, notice the hesitation and hear what was left unsaid. That work stays with people, and so does the writing. AI then does what it does well: analysing a call in detail, and helping our writers with the first draft of content for one account or one opportunity. What buyers actually say is the foundation for all of it.
Who we help
We work with CEOs, CMOs, Chief Sales Officers and other growth leaders in B2B technology companies.
Partners and providers
Managed service providers, Microsoft cloud solution providers, systems integrators and implementation partners
The platform is the same for every partner. The difference is how well you understand the buyer.
Software vendors
Independent software vendors selling their own software
Your buyer has already compared you with the alternatives. Start from there.
Deployers and distributors
Businesses deploying third party vendor technology, and the distributors who supply the channel
Your customers and your partners both need a clear reason to choose you first.
Who we are
Blacfox is based in Cape Town and works with technology companies in English-speaking markets across Africa, Europe, the Middle East, Asia and the United States.
Clients and partners have included Microsoft, SAP, Google, Huawei, Crayon, Liquid Telecom, Westcon-Comstor and Adept ICT.
Since 2017
Founded in Cape Town, South Africa
Level 1
B-BBEE contributor
One method
A written method that says where a person is needed in sales and marketing work and where AI can be used, set out in Power Listening: Hear What Machines Miss (Wiley, early 2027)
500 buyers
Surveyed in our 2026 study of buyers and AI, now under academic review
Founder and CEO
Kerushan Govender
23 years in technology sales and marketing, including about ten years leading sales at Microsoft, latterly as Area Head for public sector across the Middle East and Africa, based in Dubai. A statistician by training. Author of Age of Agency: Rise with AI (2023) and Power Listening: Hear What Machines Miss (Wiley, early 2027). Teaches Partnering with AI at GIBS, is Co-President of the American Marketing Association's New York chapter, and writes weekly for rainmakers at Make it rAIn.
"Blacfox has been hands-on from the start of the campaign. They also play a vital role in the introduction meetings by being energetic and knowledgeable of the products and services. It has been a pleasure to work with them."
Common questions
Do you guarantee that deals will close?
No. We work towards a better chance of closing on each opportunity: a seller who understands the buyer, content built for that account, and a closing presentation prepared for that deal. Whether a deal closes depends on things outside our immediate control.
Is this marketing or sales?
Both, with one method. Market listening shapes your positioning, your messaging and how you go to market. Prospect listening shapes the questions, the call analysis and the content for each deal. Power Listening connects the two, so what a buyer hears in a campaign is what they hear in the room.
Do we have to start with full market research?
We prefer it, because positioning and messaging built on research hold up better in front of buyers. We do make exceptions depending on your situation: some clients start with a live deal, or with one specific problem, such as how to stand out from competitors. A full Positioning and Messaging Framework typically takes about ten weeks, research on its own about four, and a messaging sprint about two.
What does AI actually do in the work?
It helps with the analysis and the first drafts. It examines a discovery call in detail, and it gives our writers a starting point for material on a single account or opportunity. People do the listening, the thinking and the writing, and what they hear from buyers is the foundation for everything we produce.
Articles
Longer pieces on positioning, channel marketing, co-op funding and B2B buying, newest first.
19 August 2026
The difference between demand gen and lead gen, how demand builds interest and leads measure intent in a unified tech marketing system.
25 May 2026
The difference between demand gen and lead gen, how demand builds interest and leads measure intent in a unified tech marketing system.
27 November 2025
The difference between demand gen and lead gen, how demand builds interest and leads measure intent in a unified tech marketing system.
10 November 2025
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
6 November 2025
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
2 October 2025
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
The problems we hear most often are how a company should be positioned, how it can stand out from competitors, and how to get the market to notice its value. Whichever one is yours, the first conversation is us listening to you.