The first Power Listening™ agency
Your buyers ask AI before they ask you. We help technology companies win them over. We listen to your market and to the people in every deal, and we stay with your team until the closing presentation.
The Power Listening™ loop
Why selling has changed
Before they meet your sellers, many buyers now ask AI about their problem, the alternatives and probably about you. They arrive informed, with questions of their own, and they want to talk about their own situation.
AI helps your team too. It can draft content for a single account and go through every discovery call in detail. But your team still needs an accurate picture of the buyer, and that comes from listening.
The buyer
Arrives prepared and expects to be understood
They have done their research with AI. They want a seller who knows their situation.
The seller
Can now produce far more with AI's help
Making the material is quick now. The hard part is knowing the buyer well enough to make it matter to them.
How we listen
Blacfox is the first Power Listening™ agency. Power Listening is our method, and we use it in both places, for a whole market and for a single deal. AI helps with analysis and first drafts. People do the listening, the thinking and the writing.
Market listening
Research into what buyers value, and what sets one provider apart from the rest
Buyers choose a provider for what makes it different. Features that every competitor also has give them no reason to choose you. We talk to buyers in your market and find the one or two differences they value and you can honestly claim. Then we build your positioning, your messaging and how you go to market on them.
Prospect listening
Discovery with the people in each deal, and a close look at every call
Everyone in a deal has their own reasons, worries and questions. We prepare the discovery questions, study each call for what was learned and what is still open, and write the content, decks and closing presentation for that deal.
What you receive
We build each item from what the buyer told you.
Technology closing partner
We stay with your team after the lead is handed over, right up to the last step of the deal. We help them use what they learned in discovery to make their case. The buyer should hear their own situation described accurately, then hear what sets you apart and why it matters to them.
Our goal is a better chance of closing each deal. Nobody can promise that every deal will close, and we do not.
What stays with people
"Machines can hear; only people can listen."
Kerushan Govender, founder
500
buyers surveyed in our 2026 study
To understand the person behind a purchase, someone has to be in the conversation, notice the hesitation and hear what was left unsaid. That takes a person's attention and judgement, so that work stays with people. So does the writing. AI helps us analyse each call in detail and gives our writers a first draft. Everything starts from what buyers say.
Who we help
We work with CEOs, CMOs, Chief Sales Officers and other growth leaders in B2B technology companies.
Partners and providers
Managed service providers, Microsoft cloud solution providers, systems integrators and implementation partners
Every partner sells the same platform. What sets you apart is how well you understand the buyer.
Software vendors
Independent software vendors selling their own software
Your buyer has already compared you with the alternatives. Start from there.
Deployers and distributors
Businesses that deploy other vendors' technology, and the distributors who supply the channel
Your customers and your partners both need a clear reason to choose you.
Who we are
Clients and partners have included Microsoft, SAP, Google, Huawei, Crayon, Liquid Telecom, Westcon-Comstor and Adept ICT.
Since 2017
Founded in Cape Town, South Africa
Level 1
B-BBEE contributor
One method
Where sales and marketing need a person, and where AI can help. Set out in Power Listening: Hear What Machines Miss (Wiley, early 2027)
500 buyers
Surveyed in our 2026 study of buyers and AI, now under academic review
Founder and CEO
Kerushan Govender
23 years in technology sales and marketing, including about ten leading sales at Microsoft, finishing as Area Head for public sector across the Middle East and Africa, based in Dubai. A statistician by training. Author of Age of Agency: Rise with AI (2023) and Power Listening: Hear What Machines Miss (Wiley, early 2027). He teaches Partnering with AI at GIBS, is Co-President of the American Marketing Association's New York chapter, and writes weekly for rainmakers at Make it rAIn.
Common questions
Do you guarantee that deals will close?
No. We work to give you a better chance of closing each deal, with a seller who understands the buyer, content built for that account and a closing presentation made for that deal. Whether a deal closes depends on things outside our immediate control.
Is this marketing or sales?
Both. Market listening shapes your positioning, your messaging and how you go to market. Prospect listening shapes the questions, the call analysis and the content for each deal. The same method runs through both, so buyers hear the same thing in your campaigns as they do in your meetings.
Do we have to start with full market research?
We prefer to, because positioning and messaging built on research hold up better with buyers. But it depends on your situation. Some clients start with a live deal, or with one problem, such as how to stand out from competitors. A full Positioning and Messaging Framework takes about ten weeks, research on its own about four, and a messaging sprint about two.
What does AI do in the work?
It helps with analysis and first drafts. It goes through each discovery call in detail and gives our writers a starting point for content on a single account. People do the listening, the thinking and the writing.
Articles
Longer pieces on positioning, channel marketing, co-op funding and B2B buying, newest first.
19 August 2026
How AWS Market Development Funds work, which marketing activities they cover and how to claim them without your request being rejected.
25 May 2026
The difference between demand gen and lead gen, how demand builds interest and leads measure intent in a unified tech marketing system.
27 November 2025
The difference between demand gen and lead gen, how demand builds interest and leads measure intent in a unified tech marketing system.
10 November 2025
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
6 November 2025
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
2 October 2025
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
The problems we hear most are how to position a company, how to stand out from competitors and how to get the market to notice its value. Whichever is yours, the first conversation is us listening to you.