In long, complex sales cycles, marketing isn’t the closer—it’s the catalyst. When marketers understand the sales process, they can create content that answers real questions and moves deals forward. The result is sharper alignment, stronger campaigns, and faster revenue impact.
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Microsoft’s Co-op funding can fuel real growth for ISVs—if you know how to use it. The problem is, too many partners either don’t realise they’re earning it or aren’t sure what’s actually claimable. That means missed campaigns, wasted budget, and lost opportunities. This blog breaks down the blind spots, the fine print, and how to start getting more from the funds you’ve already earned.
Microsoft’s co-op funding rules are clear, but it’s the small print that catches most partners out. Missing a threshold, choosing the wrong activity, or submitting late can quietly block your access to funds. In this blog, we unpack five easy-to-miss details that can make or break your co-op claims—and show you how to stay ahead.
Microsoft’s co-op funding rules are clear, but it’s the small print that catches most partners out. Missing a threshold, choosing the wrong activity, or submitting late can quietly block your access to funds. In this blog, we unpack five easy-to-miss details that can make or break your co-op claims—and show you how to stay ahead.
Marketing and sales both want more customers, but they don’t always agree on what makes a lead sales-ready. Different definitions of a Sales Qualified Lead (SQL) can create friction, slow down deals, and cost opportunities. This blog breaks down why marketing and sales view SQLs differently—and how getting on the same page can drive better results.
Running paid social media campaigns without tracking the right metrics is like flying blind. It’s not enough to chase likes and shares—you need real numbers that show what’s working. In this blog, we highlight five must-have metrics every B2B marketer should track to make sure their campaigns are actually driving results.
AI tools are fast, powerful, and exciting—but they don’t always get it right. Sometimes they create believable content that’s completely false, a problem known as AI hallucination. For marketers, one wrong fact can break trust and hurt your brand. In this blog, we’ll unpack what AI hallucinations are, why they happen, and how to keep your content clean and credible.
Interactive content might dazzle, but static content still delivers the depth your audience craves. Brands that master both don’t just capture attention—they own the conversation. Choosing one over the other isn’t the strategy; knowing when and how to use them is. In this blog, we’ll unpack the smart way to make static and interactive content work together.
Behind every successful tech solution is a strong partner ecosystem. Vendors, distributors, and Managed Service Providers (MSPs) work together to build, deliver, and scale technology in ways no single company could manage alone. In this blog, we explore why these partnerships are the foundation of tech industry growth—and why understanding them is essential for long-term success.
Behavioural targeting is a powerful way for tech providers to generate more high-quality leads. By using real user data to personalise content and messaging, you can engage prospects more effectively and increase conversion rates. This blog explores practical strategies to help you implement behavioural targeting and maximise your lead generation efforts.