A go-to-market (GTM) strategy is a comprehensive action plan designed by businesses to successfully: launch a new product, expand into a new market, or test the market of a new product for growth. A vital element of the business plan, a good GTM lays out ways in which a company can connect with its target. Defining the ideal customer, message coordination, and product positioning are all covered in an effective GTM.
Per Roy T Bennet, “Good leaders have vision and inspire others to help them turn vision into reality. Great leaders create more leaders, not followers. Great leaders have vision, share vision, and inspire others to create their own.” Tarryn De Matteis is one such great leader. Her desire to add value and to make a positive impact on the world, one person at a time is just one reason why she is the final feature in our #CelebratingWomenInTech series.
“Develop enough courage so that you can stand up for yourself and then stand up for somebody else." — Maya Angelou A philosophy shared by this week’s Celebrating Women In Tech feature, Sugeshni Subroyen, Head of Marketing, Mint South Africa.