IT buyer expectations are shifting along the lines in which cloud is sold. Customers tend to favour smaller upfront purchases, which may carry with them longer term, incremental (subscription-based) purchases.
The importance of consistent story from acquiring traffic to making the sale. To maintain a consistent story one must understand what value your business adds to its market place.
IT has come a long way from the days of merely supporting the business from afar. At the risk of sounding like an IT zealot, I must remark that IT is, today, a means by which all business is done.
In a world of information overload, it’s critically important for an executive to sift through heaps of data to find the few golden nuggets of meaningful insight. Here are a few tips to help the busy executive achieve this using Microsoft Excel.
One of the biggest reasons, if not THE biggest reason, for the failure of any strategic growth plan is that it hinges upon internal speculation instead of actual customer sentiment...