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Per Roy T Bennet, “Good leaders have vision and inspire others to help them turn vision into reality. Great leaders create more leaders, not followers. Great leaders have vision, share vision, and inspire others to create their own.” Tarryn De Matteis is one such great leader. Her desire to add value and to make a positive impact on the world, one person at a time is just one reason why she is the final feature in our #CelebratingWomenInTech series.
“Develop enough courage so that you can stand up for yourself and then stand up for somebody else." — Maya Angelou A philosophy shared by this week’s Celebrating Women In Tech feature, Sugeshni Subroyen, Head of Marketing, Mint South Africa.
#Marketing101 tells us that need or desire, is the primary motivator behind the customer’s decision to buy. Your ability to convince them that you can effectively relieve them of that need, is what drives the customer to select your service or product over any other in its category…
But what does your customer need? And how do you even begin to clarify their wants and needs? And where do you begin solving that need?