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The economic recession that occurred during 2007-2008 was the most severe financial crisis since the Great Depression of the 1930s. But smart companies managed to survive the crisis and smarter companies even managed to prosper. So what should brands and companies be doing to thrive amidst our current crisis?
Digital is here to stay - and this article will tell you how not to lose out on a massive gap in the market in the most critical shift in consumer behaviour. We have been asked to refrain from social gatherings, to work from home, and to wait the whole thing out.
We are in a historically significant time right now, so what can we do about it and what can we expect?
IT buyer expectations are shifting along the lines in which cloud is sold. Customers tend to favour smaller upfront purchases, which may carry with them longer term, incremental (subscription-based) purchases.
The importance of consistent story from acquiring traffic to making the sale. To maintain a consistent story one must understand what value your business adds to its market place.
IT has come a long way from the days of merely supporting the business from afar. At the risk of sounding like an IT zealot, I must remark that IT is, today, a means by which all business is done.