Leah Molatseli is a lawyer, published legal tech author, speaker, and Legal Tech and Innovation Specialist, who currently holds the role of Head of Business Development at Legal Interact. She focuses on the intersection between law, innovation, and technology, using her expertise to educate and empower the legal market. She is a Guest Lecturer at the University of Cape Town where she develops and teaches legal tech and innovation-related courses to the broader legal industry.
Articles
Consultative selling (or needs-based selling) refers to a customer-centric approach that concentrates on establishing and maintaining client relationships that will far outlast the initial project. Rather than focus on the transaction, it prioritizes the client and their needs; and creates an open dialogue that identifies solutions aimed at meeting those needs.
Ease the concerns of your potential customers, provide answers to their questions, and market to their advantage. By doing so, you will be speeding up the buying process for both your customers and, at the same time, for your sales team.
The shift to digital, to cloud, to remote work: these are terms that are appearing frequently in 2020. And given that we are in a time where physical contact is amiss and workforce stability is quickly dropping, it’s not surprising. Businesses are desperately grasping for stability, and the only thing keep the economy from falling even further than it already has is the access to cloud and the ability to work remotely.
With the shift to the cloud, everyone is empowered to have access to technology in an easy way. It doesn’t matter what size your business is, a small business, mid-market business or a large enterprise, everyone has access to the same technology.
We have arrived at a critical point in our digital evolution. The impact of the COVID-19 pandemic will lead to a huge point of change in the way we will be working in the future. As tech companies, providing free trails and sharing digital content will be the key in getting ahead of the competition.
This sudden shift in the market has become an enormous opportunity for IT companies developing communication technology and digital platforms – and this now much-needed market is sure to grow from here on out.
This shift is happening, and in 2020 it's happening faster than ever before. So how will you better equip yourself in this sudden shift to remote work? And how are you, as a company, supposed to add value to your customers in this time of need?
The economic recession that occurred during 2007-2008 was the most severe financial crisis since the Great Depression of the 1930s. But smart companies managed to survive the crisis and smarter companies even managed to prosper. So what should brands and companies be doing to thrive amidst our current crisis?