Running paid social media campaigns without tracking the right metrics is like flying blind. It’s not enough to chase likes and shares—you need real numbers that show what’s working. In this blog, we highlight five must-have metrics every B2B marketer should track to make sure their campaigns are actually driving results.
Digital Marketing
AI tools are fast, powerful, and exciting—but they don’t always get it right. Sometimes they create believable content that’s completely false, a problem known as AI hallucination. For marketers, one wrong fact can break trust and hurt your brand. In this blog, we’ll unpack what AI hallucinations are, why they happen, and how to keep your content clean and credible.
Interactive content might dazzle, but static content still delivers the depth your audience craves. Brands that master both don’t just capture attention—they own the conversation. Choosing one over the other isn’t the strategy; knowing when and how to use them is. In this blog, we’ll unpack the smart way to make static and interactive content work together.
Your Unique Selling Proposition (USP) is more than a tagline—it’s the reason customers choose you. It shows the value you bring and why no competitor can offer exactly what you do. Without a strong USP, even great products can get lost in the noise. In this blog, we’ll explore the power of a USP, where the idea started, and how you can create one that puts your brand in the spotlight.
Ease the concerns of your potential customers, provide answers to their questions, and market to their advantage. By doing so, you will be speeding up the buying process for both your customers and, at the same time, for your sales team.
We have arrived at a critical point in our digital evolution. The impact of the COVID-19 pandemic will lead to a huge point of change in the way we will be working in the future. As tech companies, providing free trails and sharing digital content will be the key in getting ahead of the competition.
This sudden shift in the market has become an enormous opportunity for IT companies developing communication technology and digital platforms – and this now much-needed market is sure to grow from here on out.
This shift is happening, and in 2020 it's happening faster than ever before. So how will you better equip yourself in this sudden shift to remote work? And how are you, as a company, supposed to add value to your customers in this time of need?
The economic recession that occurred during 2007-2008 was the most severe financial crisis since the Great Depression of the 1930s. But smart companies managed to survive the crisis and smarter companies even managed to prosper. So what should brands and companies be doing to thrive amidst our current crisis?