Microsoft’s co-op funding rules are clear, but it’s the small print that catches most partners out. Missing a threshold, choosing the wrong activity, or submitting late can quietly block your access to funds. In this blog, we unpack five easy-to-miss details that can make or break your co-op claims—and show you how to stay ahead.
Sales Enablement
Microsoft’s co-op funding rules are clear, but it’s the small print that catches most partners out. Missing a threshold, choosing the wrong activity, or submitting late can quietly block your access to funds. In this blog, we unpack five easy-to-miss details that can make or break your co-op claims—and show you how to stay ahead.
Marketing and sales both want more customers, but they don’t always agree on what makes a lead sales-ready. Different definitions of a Sales Qualified Lead (SQL) can create friction, slow down deals, and cost opportunities. This blog breaks down why marketing and sales view SQLs differently—and how getting on the same page can drive better results.
Your Unique Selling Proposition (USP) is more than a tagline—it’s the reason customers choose you. It shows the value you bring and why no competitor can offer exactly what you do. Without a strong USP, even great products can get lost in the noise. In this blog, we’ll explore the power of a USP, where the idea started, and how you can create one that puts your brand in the spotlight.
#Marketing101 tells us that need or desire, is the primary motivator behind the customer’s decision to buy. Your ability to convince them that you can effectively relieve them of that need, is what drives the customer to select your service or product over any other in its category…
But what does your customer need? And how do you even begin to clarify their wants and needs? And where do you begin solving that need?
Consultative selling (or needs-based selling) refers to a customer-centric approach that concentrates on establishing and maintaining client relationships that will far outlast the initial project. Rather than focus on the transaction, it prioritizes the client and their needs; and creates an open dialogue that identifies solutions aimed at meeting those needs.