Your Unique Selling Proposition (USP) is more than a tagline—it’s the reason customers choose you. It shows the value you bring and why no competitor can offer exactly what you do. Without a strong USP, even great products can get lost in the noise. In this blog, we’ll explore the power of a USP, where the idea started, and how you can create one that puts your brand in the spotlight.
Product Marketing
A go-to-market (GTM) strategy is a comprehensive action plan designed by businesses to successfully: launch a new product, expand into a new market, or test the market of a new product for growth. A vital element of the business plan, a good GTM lays out ways in which a company can connect with its target. Defining the ideal customer, message coordination, and product positioning are all covered in an effective GTM.