AI tools are fast, powerful, and exciting—but they don’t always get it right. Sometimes they create believable content that’s completely false, a problem known as AI hallucination. For marketers, one wrong fact can break trust and hurt your brand. In this blog, we’ll unpack what AI hallucinations are, why they happen, and how to keep your content clean and credible.
Tech Marketing
Interactive content might dazzle, but static content still delivers the depth your audience craves. Brands that master both don’t just capture attention—they own the conversation. Choosing one over the other isn’t the strategy; knowing when and how to use them is. In this blog, we’ll unpack the smart way to make static and interactive content work together.
Behind every successful tech solution is a strong partner ecosystem. Vendors, distributors, and Managed Service Providers (MSPs) work together to build, deliver, and scale technology in ways no single company could manage alone. In this blog, we explore why these partnerships are the foundation of tech industry growth—and why understanding them is essential for long-term success.
Behavioural targeting is a powerful way for tech providers to generate more high-quality leads. By using real user data to personalise content and messaging, you can engage prospects more effectively and increase conversion rates. This blog explores practical strategies to help you implement behavioural targeting and maximise your lead generation efforts.
Webinars aren’t just for top-of-funnel brand awareness — they’re a powerful way to generate high-quality B2B tech leads. By offering real-time engagement, simplifying detailed solutions, and positioning your brand as a thought leader, webinars can drive real results for your sales pipeline. But not all webinars are created equal. In this blog, we dive into why webinars work for B2B tech companies and the key elements you need to make yours a success.