Microsoft’s co-op funding rules are clear, but it’s the small print that catches most partners out. Missing a threshold, choosing the wrong activity, or submitting late can quietly block your access to funds. In this blog, we unpack five easy-to-miss details that can make or break your co-op claims—and show you how to stay ahead.
Andrea Muller
Marketing and sales both want more customers, but they don’t always agree on what makes a lead sales-ready. Different definitions of a Sales Qualified Lead (SQL) can create friction, slow down deals, and cost opportunities. This blog breaks down why marketing and sales view SQLs differently—and how getting on the same page can drive better results.
Running paid social media campaigns without tracking the right metrics is like flying blind. It’s not enough to chase likes and shares—you need real numbers that show what’s working. In this blog, we highlight five must-have metrics every B2B marketer should track to make sure their campaigns are actually driving results.
Interactive content might dazzle, but static content still delivers the depth your audience craves. Brands that master both don’t just capture attention—they own the conversation. Choosing one over the other isn’t the strategy; knowing when and how to use them is. In this blog, we’ll unpack the smart way to make static and interactive content work together.
Behind every successful tech solution is a strong partner ecosystem. Vendors, distributors, and Managed Service Providers (MSPs) work together to build, deliver, and scale technology in ways no single company could manage alone. In this blog, we explore why these partnerships are the foundation of tech industry growth—and why understanding them is essential for long-term success.
Behavioural targeting is a powerful way for tech providers to generate more high-quality leads. By using real user data to personalise content and messaging, you can engage prospects more effectively and increase conversion rates. This blog explores practical strategies to help you implement behavioural targeting and maximise your lead generation efforts.