In long, complex sales cycles, marketing isn’t the closer—it’s the catalyst. When marketers understand the sales process, they can create content that answers real questions and moves deals forward. The result is sharper alignment, stronger campaigns, and faster revenue impact.
2025 May
Microsoft’s Co-op funding can fuel real growth for ISVs—if you know how to use it. The problem is, too many partners either don’t realise they’re earning it or aren’t sure what’s actually claimable. That means missed campaigns, wasted budget, and lost opportunities. This blog breaks down the blind spots, the fine print, and how to start getting more from the funds you’ve already earned.