3C Matrix, 8 Bridgeway Precinct, Century City, Cape Town, 7441, South Africa

Client: Crayon
Full funnel-as-a-service

Being primarily a telecommunication (infrastructure) provider, it was quite a challenge when this client selected to grow their channel and client base as indirect CSP provider. Their existing channel comprised mainly connectivity partners who had very little, if any, experience in the area of platform technologies like Microsoft Azure, let alone business applications.

We took on the challenge of helping this client expand across multiple countries in Sub-Saharan Africa, where infrastructure and connectivity remain a challenge.

Client: Crayon
Full funnel-as-a-service

Being primarily a telecommunication (infrastructure) provider, it was quite a challenge when this client selected to grow their channel and client base as indirect CSP provider. Their existing channel comprised mainly connectivity partners who had very little, if any, experience in the area of platform technologies like Microsoft Azure, let alone business applications.

We took on the challenge of helping this client expand across multiple countries in Sub-Saharan Africa, where infrastructure and connectivity remain a challenge.

Crayon_Landing_Page_Comp_mockup-2
Crayon_Landing_Page_Comp_mockup-2

Services

Full Funnel as-a-service
  • Google Adwords Campaign
  • Campaign Landing Environment & Banners
  • Email Campaign
  • Paid Social Media
  • Press Release

Services

Full Funnel as-a-service
  • Google Adwords Campaign
  • Campaign Landing Environment & Banners
  • Email Campaign
  • Paid Social Media
  • Press Release

Our team did daily follow-ups with each partner to ensure progress. We called each lead as they came through and qualified them directly. We created a briefing video for each lead and placed the video in the partner lead portal when the lead was handed over. This was our way of ensuring that the partner call was well aligned with our messaging.

Deliverables

  • 48 week campaign
  • Full narrative development
  • 5 landing pages designed & developed for campaign
  • 8 banner designs
  • 4 mailer templates
  • Press Release
  • Google Paid Ads
  • Facebook Ads
  • Linkedin Banner Ads & Sponsored InMails

Results

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Marketing Qualified Leads generated

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Sales Qualified Leads

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