Client: Liquid Telecom
Being primarily a telecommunication (infrastructure) provider, it was quite a challenge when this client selected to grow their channel and client base as indirect CSP provider. Their existing channel comprised mainly connectivity partners who had very little, if any, experience in the area of platform technologies like Microsoft Azure, let alone business applications.
We took on the challenge of helping this client expand across multiple countries in Sub-Saharan Africa, where infrastructure and connectivity remain a challenge.
We were able to build content that was relevant across geos. Additionally, we focused on “bottom-of-funnel” content to ensure that we invited the right prospects into the funnel. Because of time pressure for results, the campaign content skewed in the direction of product/offer material.
Google Adwords Campaign
Full Funnel as-a-service
Campaign Landing Environment & Banners
Paid Social Media
Display Media Buying Campaign
We helped the client select their partners and we went on a national roadshow training partners across different regions. As leads came in from our inbound methods, we qualified them telephonically before managing the lead allocation process across partners.
4 week campaign
Full narrative development
4 landing pages designed & developed for campaign
8 banner designs
4 mailer templates
Display Media Buying
Google Paid Ads
Linkedin Banner Ads & sponsored InMails
2222 Landing Page Visitors
298 Marketing Qualified Leads
12 ISV's Sign Ups