Marketing and sales both want more customers, but they don’t always agree on what makes a lead sales-ready. Different definitions of a Sales Qualified Lead (SQL) can create friction, slow down deals, and cost opportunities. This blog breaks down why marketing and sales view SQLs differently—and how getting on the same page can drive better results.
2025 March
Running paid social media campaigns without tracking the right metrics is like flying blind. It’s not enough to chase likes and shares—you need real numbers that show what’s working. In this blog, we highlight five must-have metrics every B2B marketer should track to make sure their campaigns are actually driving results.