Free ebook
5 Quick Tips for Your Next Tech Landing Page
Five quick tips for tech landing pages that turn visitors into leads, from headline to call to action.
Free ebook
6 Great Ways to Get Your Marketing Budget Approved
Need more budget? Six ways to show leadership that marketing makes money.
Free ebook
A Guide for B2B Tech: Getting Started with Content Marketing
Content marketing basics for B2B tech: what it is, why it works and which formats to start with.
Free ebook
AI in B2B Marketing: Hype vs. Reality
Where AI really helps B2B marketers, where it's overhyped, and why you still need to steer the ship.
Free ebook
AI Search Is Stealing Your Clicks: A Guide to GEO
Ranking but losing clicks? How GEO helps AI tools like ChatGPT and Google cite your content.
Free ebook
Building Credibility in a Sceptical B2B Market
Buyers have heard it all. Three ways to earn their trust: small signals, sales insight and real proof.
Free ebook
Co-op Claim Approved? How to Submit a Bulletproof Proof of Execution (PoE)
What Microsoft needs in your Proof of Execution, and simple tips so your Co-op claim isn't rejected.
Free ebook
Don't Waste Your Hard Work: Get Your Microsoft Co-op Funding Timing Right
Most unused Co-op funds are lost to timing. How the earn, use and claim cycle works, step by step.
Free ebook
Getting Leads with Long-Tail Keywords: A Guide for B2B Companies
Why long-tail keywords bring hotter B2B leads, and four steps to find and use them.
Free ebook
It's Time to Update Your GTM: Modernise Your Go-to-Market Strategy
Results not matching the effort? Five practical ways to modernise your GTM for today's buyers.
Free ebook
Split Happens: Boost Your B2B Marketing Results with A/B Testing
Swap guesswork for data. A quick refresher on A/B testing for B2B marketers, with a step-by-step guide.
Free ebook
Stop Begging Your Prospects: The 4-Step Sales Flow
Four steps for SDRs: find the problem, show its cost, say it back, and the meeting books itself.
Free ebook
Stop Marketing to Yourself: How to Stop Spending on Marketing That Never Converts
Leads not converting? Three simple ways to base your marketing on what buyers actually say.
Free ebook
Strategic Uses of Microsoft Co-op Funds in Marketing
Turn Co-op funds into a marketing budget: how they're earned, split, timed and best spent.
Free ebook
The Anatomy of a Deal That Almost Died: Why You Should Never Skip Post-Mortems
Your CRM says what happened. Post-mortems say why. Five deal loss patterns to learn from.
Free ebook
The Art of Walking Away
Stop chasing deals that were never going to close. Learn to spot real need, and when to walk away.
Free ebook
The Basic Strengths of Content: A Guide to Content Formats
Each content format has a job. What blogs, ebooks, case studies, webinars and emails do best.
Free ebook
The Battle for Alignment: A Love-Hate Romance Between Sales and Marketing
Different goals, timelines and language. Why sales and marketing clash, and how to rebuild trust.
Free ebook
The Information Gap Is Eating Your Edge
AI summaries shape your view of the market. What to hand to AI, and what to read yourself.
Free ebook
The Support Group for the Modern Marketer: Beating Content Exhaustion
Running on empty from endless content? How to spot content exhaustion and find your spark again.
Free ebook
The Support Group for the Modern Marketer: When Your KPIs Stop Making Sense
Doing the work but the numbers don't show it? How to get your metrics back on your side.
Free ebook
The Three Ways You Can Spend Your Microsoft Co-op Funding
What each of the three Co-op categories pays for, and how to balance them to grow your business.
Free ebook
There's Money Waiting Inside Your Customer List: Microsoft Lighthouse
For MSPs: how Microsoft Lighthouse reveals revenue hiding in your existing customers.
Free ebook
Understanding Your Customers' Challenges
Six back-to-basics ways for B2B tech marketers to find out what their customers struggle with.
Free ebook
Use It or Lose It: A Co-op Funding Guide for Busy Microsoft Partners
Already earning Co-op funds but short on time? Three simple steps to use them before they expire.
Talk to us about a deal, or about how you are positioned.
If something here raises a question about a deal you are working on, bring it to us. The same goes for how you are positioned, how you stand apart from competitors or how to get the market to notice what you offer.