Make it rAIn
One piece a week on listening as a revenue skill.
Each piece is about where listening decides the deal, and why only a person can do it. It is written for people who have a target to hit.
Articles
From the Blacfox team.
Longer pieces on positioning, channel marketing, co-op funding and B2B buying, including those from our earlier blog.
2 November 2026
What buyers actually think when your outreach lands
See outbound outreach from the buyer’s side: what gets your message deleted, why desperate follow-ups backfire and how to earn a reply.
16 September 2026
Five questions to help you spot a leak in your funnel
Most B2B funnels lose 87% of their leads. Five questions to find where yours is leaking, from targeting to the handover to Sales.
19 August 2026
How to Leverage Your AWS Funding
Find out how AWS Market Development Funds work, which marketing activities they cover, and the setup steps to complete before you submit a claim.
19 August 2026
Microsoft just rewrote the rules of the partner model
FY27 scores Microsoft partners every month on client usage. Learn what a slipping score costs you and what to do about it now.
5 August 2026
The new Microsoft funding opportunity partners can’t ignore
Learn how Microsoft's FY27 performance-gated engagements work, how they differ from co-op funding, and how customer adoption is measured after you are paid.
29 July 2026
Microsoft FY27 Co-op Funding: What’s Actually Changing?
See what has changed in Microsoft's FY27 co-op funding, from new activity categories and spend caps to stricter POE rules and claim deadlines.
The books
If you want the longer version.
Both are by Kerushan Govender. The second, Power Listening™, sets out the method we work by. Wiley publishes it in early 2027.
2023
Age of Agency: Rise with AI
Published by Taylor and Francis.
Early 2027
Power Listening: Hear What Machines Miss
It sets out, step by step, where bringing in revenue needs a person and where AI can help. Published by Wiley.
Kerushan Govender
Machines can hear; only people can listen.
Research
A study of 500 real buyers.
In 2026 we surveyed 500 real buyers, then tested two AI systems against what those buyers told us. The paper is under academic review. If you would like to hear when it is published, ask us.
Talk to us about a deal, or about how you are positioned.
If something here raises a question about a deal you are working on, bring it to us. The same goes for how you are positioned, how you stand apart from competitors or how to get the market to notice what you offer.