The Microsoft partnership you built may not survive FY27. For years, selling licences, managing renewals, and expanding your client base was enough. But FY27 added something that most partners were never managing. And that gap requires a fundamental change to your business model.
Nomonde Simelane
Microsoft has updated several parts of the co-op funding programme for FY27, and partners are trying to work out whether the rules have fundamentally changed or whether this is mostly a documentation and governance refresh. The biggest operational changes are the updated activity-category structure, tighter spend caps and a stricter POE standard.
Your sellers know how to close the 5% who are ready to buy. The other 95% are sitting on problems they haven’t decided to fix yet and no one’s helping them see it. This piece breaks down the four-step conversation that turns a “we’re fine for now” into pipeline.
Marketers show up everywhere — LinkedIn, Instagram, email — but often the brand behind the message gets lost. The real challenge isn’t being on every platform, but being unmistakably **you**, every time. When tone and story shift, trust erodes, recognition fades and your efforts feel like noise. This article shows you how to anchor your voice with one story, adapt smartly and stay in tune across the board.