3C Matrix, 8 Bridgeway Precinct, Century City, Cape Town, 7441, South Africa

Client: Liquid Telecom
Full funnel-as-a-service

Being primarily a telecommunication (infrastructure) provider, it was quite a challenge when this client selected to grow their channel and client base as indirect CSP provider. Their existing channel comprised mainly connectivity partners who had very little, if any, experience in the area of platform technologies like Microsoft Azure, let alone business applications.

We took on the challenge of helping this client expand across multiple countries in Sub-Saharan Africa, where infrastructure and connectivity remain a challenge.

Client: Liquid Telecom
Full funnel-as-a-service

Being primarily a telecommunication (infrastructure) provider, it was quite a challenge when this client selected to grow their channel and client base as indirect CSP provider. Their existing channel comprised mainly connectivity partners who had very little, if any, experience in the area of platform technologies like Microsoft Azure, let alone business applications.

We took on the challenge of helping this client expand across multiple countries in Sub-Saharan Africa, where infrastructure and connectivity remain a challenge.

Liquid-mockup_04
Liquid-mockup_04

We were able to build content that was relevant across geos. Additionally, we focused on “bottom-of-funnel” content to ensure that we invited the right prospects into the funnel. Because of time pressure for results, the campaign content skewed in the direction of product/offer material.

We were able to build content that was relevant across geos. Additionally, we focused on “bottom-of-funnel” content to ensure that we invited the right prospects into the funnel. Because of time pressure for results, the campaign content skewed in the direction of product/offer material.

Services

Full Funnel as-a-service
  • Google Adwords Campaign
  • Campaign Landing Environment & Banners
  • Email Campaign
  • Paid Social Media
  • Display Media Buying Campaign

Services

Full Funnel as-a-service
  • Google Adwords Campaign
  • Campaign Landing Environment & Banners
  • Email Campaign
  • Paid Social Media
  • Display Media Buying Campaign

We helped the client select their partners and we went on a national roadshow training partners across different regions. As leads came in from our inbound methods, we qualified them telephonically before managing the lead allocation process across partners.

Deliverables

  • 4 week campaign
  • Full narrative development
  • 4 landing pages designed & developed for campaign
  • 8 banner designs
  • 4 mailer templates
  • Display Media Buying
  • Google Paid Ads
  • Facebook Ads
  • Linkedin Banner Ads & Sponsored InMails

Results

Blacfox-Case-Studies-Result-icon-1

Landing Page Visitors

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Marketing Qualified Leads

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ISV’s Sign Ups

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