Make it rAIn
One piece a week on listening as a revenue skill.
Each piece is about where listening decides the deal, and why only a person can do it. It is written for people who have a target to hit.
Articles
From the Blacfox team.
Longer pieces on positioning, channel marketing, co-op funding and B2B buying, including the articles from our earlier blog. All of them are available at articles.html, newest first.
19 August 2026
How to Leverage Your AWS Funding
The difference between demand gen and lead gen, how demand builds interest and leads measure intent in a unified tech marketing system.
25 May 2026
The Ghost Lead
The difference between demand gen and lead gen, how demand builds interest and leads measure intent in a unified tech marketing system.
27 November 2025
Demand generation vs lead generation
The difference between demand gen and lead gen, how demand builds interest and leads measure intent in a unified tech marketing system.
10 November 2025
B2B doesn’t mean boring to boring
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
6 November 2025
Your story’s sending mixed signals
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
2 October 2025
Common mistakes in B2B lead generation
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
The books
If you want the longer version.
Both are by Kerushan Govender. The second, Power Listening™, is the method we work by, written down in full. Wiley will publish it in early 2027.
2023
Age of Agency: Rise with AI
Published by Taylor and Francis.
Early 2027
Power Listening: Hear What Machines Miss
It sets out, step by step, where a person is needed in the work of bringing in revenue and where AI can be used. Published by Wiley.
Kerushan Govender
Machines can hear; only people can listen.
Research
A study of 500 real buyers.
In 2026 we surveyed 500 real buyers, then tested two AI systems against what those buyers told us. The paper is under academic review. If you would like to hear about it when it is published, ask us.
Talk to us about a deal, or about how you are positioned.
If something you read here raises a question about a deal you are working on, how your company is positioned, how it stands apart from its competitors, or how to get the market to notice what you offer, bring it to us.