Make it rAIn
One piece a week on listening as a revenue skill.
Each piece is about where listening decides the deal, and why only a person can do it. It is written for people who have a target to hit.
Articles
From the Blacfox team.
Longer pieces on positioning, channel marketing, co-op funding and B2B buying, including those from our earlier blog.
19 August 2026
How to Leverage Your AWS Funding
How AWS Market Development Funds work, which marketing activities they cover and how to claim them without your request being rejected.
25 May 2026
The Ghost Lead
The difference between demand gen and lead gen, how demand builds interest and leads measure intent in a unified tech marketing system.
27 November 2025
Demand generation vs lead generation
The difference between demand gen and lead gen, how demand builds interest and leads measure intent in a unified tech marketing system.
10 November 2025
B2B doesn’t mean boring to boring
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
6 November 2025
Your story’s sending mixed signals
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
2 October 2025
Common mistakes in B2B lead generation
Leads dismissed too quickly, follow-ups that fizzle, or efforts that go unnoticed? Fix the classic lead gen mistakes marketers face.
The books
If you want the longer version.
Both are by Kerushan Govender. The second, Power Listening™, sets out the method we work by. Wiley publishes it in early 2027.
2023
Age of Agency: Rise with AI
Published by Taylor and Francis.
Early 2027
Power Listening: Hear What Machines Miss
It sets out, step by step, where bringing in revenue needs a person and where AI can help. Published by Wiley.
Kerushan Govender
Machines can hear; only people can listen.
Research
A study of 500 real buyers.
In 2026 we surveyed 500 real buyers, then tested two AI systems against what those buyers told us. The paper is under academic review. If you would like to hear when it is published, ask us.
Talk to us about a deal, or about how you are positioned.
If something here raises a question about a deal you are working on, bring it to us. The same goes for how you are positioned, how you stand apart from competitors or how to get the market to notice what you offer.