A Blueprint for Attracting Your Ideal Customer

Time and money spent on marketing that leads to poor results can cause frustration. If you want to know where you’re going wrong, we have the answers for you.

Watch our webinar - where our marketing experts unpack the latest trends in the B2B tech industry.

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Our panel consists of Blacfox CEO, Kerushan Govender and Universal McCann’s EVP, A.J. Storinge. These seasoned marketers explore the essentials of your content marketing strategy, and how you can use these strategies to become irresistible to your ideal customer.

In this webinar we unpack:

Understanding Your

Ideal Customer

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Crafting a Strategy

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Leveraging Content Marketing

Here is a recording of the webinar

Meet the panelists

A.J. is a seasoned marketer with over a decade of experience in high-level agency positions. Currently, he holds the role of EVP, Global Managing Partner, and Professional Services Client Lead at Universal McCann Worldwide, a major global media agency. Known for his strategic acumen, A.J. excels in navigating challenges for both global and local brands. At UM WW, he plays a key role in steering the agency toward innovative solutions that can be measured for success. A.J.'s approach to marketing goes beyond the basics; he prioritises the "why" behind actions, ensuring that brands not only convey their offerings but also connect with audiences on a deeper level.

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A.J. Storinge

Kerushan is a respected figure in business and technology, known for his expertise in crafting and implementing transformative marketing strategies.

As the CEO of Blacfox, a marketing consultancy working with industry leaders like Microsoft, SAP, and VMware, Kerushan specialises in business growth and marketing. His role includes developing customer acquisition strategies for global brands, showcasing his qualification and skill in shaping impactful narratives.

Kerushan Govender

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A.J. is a seasoned marketer with over a decade of experience in high-level agency positions. Currently, he holds the role of EVP, Global Managing Partner, and Professional Services Client Lead at Universal McCann Worldwide, a major global media agency.


Known for his strategic acumen, A.J. excels in navigating challenges for both global and local brands. At UM WW, he plays a key role in steering the agency toward innovative solutions that can be measured for success.


A.J.'s approach to marketing goes beyond the basics; he prioritises the "why" behind actions, ensuring that brands not only convey their offerings but also connect with audiences on a deeper level.

Kerushan is a respected figure in business and technology, known for his expertise in crafting and implementing transformative marketing strategies.


As the CEO of Blacfox, a marketing consultancy working with industry leaders like Microsoft, SAP, and VMware, Kerushan specialises in business growth and marketing. His role includes developing customer acquisition strategies for global brands, showcasing his qualification and skill in shaping impactful narratives.

Would you like to find out how Blacfox can help you increase your sales pipeline?

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